The rating company's most valuable brand in the world for 2012: seven of the ten most expensive brands are technology companies including Apple, IBM, Google, Microsoft, AT & T, Verizon, China Mobile.
Technology Industry is increasingly controlled the company's most valuable brand in the world. Except only one brand of fast-food restaurant in the top five, four others are Technology Companies, as well as from the top 10, 7 most expensive brands are technology companies, while the three other brands associated with foods, beverages, and tobacco companies. Technology companies continue to maintain and preserve the value of their brands in the global business world.According to the report entitled "BrandZ Top 100 Most Valuable Brands 2012" made by WPP's Millward Brown, a consultant and research firm that has offices in 52 countries, the company Apple occupied the top ranking. Apple became the most expensive brand in the world in the past two years, with a value of $ 182.9 billion. This is an increase in value as much as 19% from a year earlier. Gadget maker, smart phones, and tablet set up the late Steve Jobs is famous for its products starting with the letter "i" among others, iPhone, iPad, iPod, iCloud, iMac, etc.. Berantrean buyers in front of Apple stores every day before the store opened. Especially when there are new product launches such as the iPhone and the iPad, the buyer can wait 2 hours long before the Apple store employees could be served. Although the company's stock price could go up and down within the last four weeks due to rumors of a reduction in subsidies by mobile carriers in the U.S., the company is willing to pay even their CEO with a salary of the most expensive in the world, where CEO Tim Cook received salary amounting to $ 400 million per year (including stock of comfort).
In the second place there is a change which IBM, the company occupied the number two computer devices and move Google to number three. IBM's brand value ranges from $ 115.9 billion and has increased 15% from a year earlier. Google brand declined 3% and fell to number three due to a change of leadership at the CEO level, dispute the information problem is "privacy" (private), and the launch of Google's social network is not particularly favored Plus users. The value of brands in the world's largest search engine is around $ 107.8 billion. In the fourth rank achieved by a fast-food Restaurant McDonald's. As a result of economic recession, more and more families, office workers, factory workers and builders, spending time at a restaurant famous for its hamburgers, snacks, salad, and iced coffee drinks. McDonald's brand value rose 17% from the previous year and reached $ 95.2 billion. In fifth place is still held by Microsoft and ranked in terms of no change from 2011. Software company that issued the product with the name of Windows, Office, Xbox, MSN, and Bing, has a value of $ 76.7 billion. Microsoft's brand value has decreased 2% from the previous year. One representative of the continent of Asia in the top 10 held by the mobile operator of the Bamboo Curtain countries namely China Mobile which brand the company achieved $ 47.0 billion.
Facebook social networking company that last week did the initial offering (IPO) jumped 16 level and was ranked number 19 with a brand value reaching $ 33.2 billion. This is an increase in value by 74% from a year earlier. Company founded by Mark Zuckerberg in a boarding house at Harvard University in 2004, managed to shift a lot of world-famous technology companies including SAP, HP, Oracle, and Intel.
