One of Yamaha products in the sports segment, namely Byson, obtaining a high enough demand in Indonesia. The same is happening in their home country, India. As a result, Yamaha Motor Kencana Indonesia (YMKI) scramble to meet consumer demand for Indonesia. On the other hand there is also a problem. Byson exported to Indonesia in fact many are rejected.
It was presented the President Director YMKI Dyonisius Beti, in an iftar held at the Golf Course Simpruk Yamaha, Jakarta, yesterday (10 / 8).
Well, because the demand is quite high also, Yamaha Indonesia plans to assemble or even make Byson "Made in Indonesia". Because the standard of a higher quality of Yamaha Indonesia. "Yamaha Japan has plans to make special components for Byson which will be assembled in Indonesia," Dyon said.
Responding to excellence main rival, Honda, the motorcycle market in Indonesia is currently re-mastering share above 50 percent, Dyon's only comment, will give priority to (attempt) the hearts of consumers.
If the first unbeaten Yamaha scooter in the segment, now it's been taken over by Honda. Honda is very vigorous attack by marketing more than the Yamaha scooter variants. Currently, eight variants of the Honda scooter market, while the Yamaha is only four, consisting of Standard Mio, Sporty, Soul, and Xeon 125.
The same thing happened on the total model with variants. Honda by 27 models or variants, while the Yamaha is only 11.
Dyon also explained, Yamaha did not want to come 'jor-rod' offering low down payment. "We will not follow the ways in which the competitors by offering DP (down payment) cheap. In fact, we plan to set a standard 20 percent down payment of the price of the motor, "Dyon said.
In this way, only those who really want to have a motorcycle that wants to buy with a down payment of it. Exemplified, if the price of Rp15 million motorcycle, then the deposit should be Rp 3 million.
Further, with a low down payment, such as Rp1 million, a lot of speculation. "Especially before idul fitri. If they can not continue the Mortgage, leasing them back. Under conditions of a motorcycle with a low down payment, the buyer does not continue the mortgage ratio is high, namely 20 percent, "Dyon beber.
Further He said there was no agreement among members of the Indonesian Motorcycle Industry Association (AISI) for making the lowest down payment standard. "Not all agreed", Dyon said. Admittedly, the strategy could have done it would reduce sales. However, the way it is considered more effective and efficient.
